The Short- and Long-Term Impact of an Assortment Reduction on Category Sales

Research output: Contribution to journal › Article › Academic › peer-review

91 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	536-548
Number of pages	13
Journal	Journal of Marketing Research
Volume	43
Issue number	4
DOIs	https://doi.org/10.1509/jmkr.43.4.536
Publication status	Published - 2006

Research programs

@article{37ec633b188b4eb48af8bd89b6ef93b3,

title = "The Short- and Long-Term Impact of an Assortment Reduction on Category Sales",

author = "LM Sloot and Dennis Fok and PC Verhoef",

year = "2006",

doi = "10.1509/jmkr.43.4.536",

language = "Undefined/Unknown",

volume = "43",

pages = "536--548",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "SAGE Publications Ltd",

number = "4",

}