The state of knowledge-driven marketing management support systems

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing Science in a Global Economy
Editors	H. Gatignon, E. Anderson
Place of Publication	Paris
Pages	111-111
Number of pages	1
Publication status	Published - 1998

Research programs

@inbook{7b0097b3fe874c64892af9896d066c50,

title = "The state of knowledge-driven marketing management support systems",

author = "Berend Wierenga and AC Dalebout and \{van Bruggen\}, Gerrit",

year = "1998",

language = "Undefined/Unknown",

pages = "111--111",

editor = "H. Gatignon and E. Anderson",

booktitle = "Marketing Science in a Global Economy",

}