The strategic marketing plan evaluated: effetive or not?

P Waalewijn, S Wijnia

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Number of pages22
EditionRIBES 9710/M
Publication statusPublished - 1997
Externally publishedYes

Publication series

SeriesRIBES
Volume9710/M

Research programs

  • EUR ESE 25

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