The study of important marketing issues: Reflections

Research output: Contribution to journalArticleAcademicpeer-review

12 Citations (Scopus)
Original languageEnglish
Pages (from-to)12-17
Number of pages6
JournalInternational Journal of Research in Marketing
Volume38
Issue number1
DOIs
Publication statusPublished - 4 Dec 2020

Research programs

  • ESE - MKT

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