The study of important marketing issues: Reflections

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15 Citations (Scopus)

Original language	English
Pages (from-to)	12-17
Number of pages	6
Journal	International Journal of Research in Marketing
Volume	38
Issue number	1
DOIs	https://doi.org/10.1016/j.ijresmar.2020.09.009
Publication status	Published - 4 Dec 2020

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@article{334de6084b08429db7eab4ac9d1bdc3f,

title = "The study of important marketing issues: Reflections",

author = "Stefan Stremersch",

year = "2020",

month = dec,

day = "4",

doi = "10.1016/j.ijresmar.2020.09.009",

language = "English",

volume = "38",

pages = "12--17",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

number = "1",

}