The Successful Launch and Diffusion of New Therapies

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationInnovation and Marketing in the Pharmaceutical Industry
Place of PublicationNew York Heidelberg Dordrecht London
PublisherSpringer-Verlag
ISBN (Print)9781461478003
Publication statusPublished - 2014

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