The Surprising ROI of Small Online Influencers

  • Maximilian Beichert
  • , Xiaoxi Zhang
  • , Andreas Bayerl
  • , Jacob Goldenberg
  • , Xian Gu
  • , P.K. Kannan
  • , Andreas Lanz

Research output: Contribution to journal › Article › Academic › peer-review

Original languageEnglish
Pages (from-to)1-4
Number of pages4
JournalMIT Sloan Management Review
Publication statusPublished - 2024

  • Revenue Generation through Influencer Marketing

    Beichert, M., Bayerl, A., Goldenberg, J. & Lanz, A., Jul 2024, In: Journal of Marketing. 88, 4, p. 40-63 24 p.

    Research output: Contribution to journal › Article › Academic › peer-review

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    80 Citations (Scopus)
    78 Downloads (Pure)

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