The theoretical underpinnings of customer asset management: a framework and propositions for future research

RN Bolton, Katherine N Lemon, PC Verhoef

Research output: Contribution to journalArticleAcademicpeer-review

488 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)271-292
Number of pages22
JournalJournal of the Academy of Marketing Science
Issue number3
Publication statusPublished - 2004

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