The theoretical underpinnings of customer asset management: a framework and propositions for future research

RN Bolton, Katherine N Lemon, PC Verhoef

Research output: Contribution to journal › Article › Academic › peer-review

502 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	271-292
Number of pages	22
Journal	Journal of the Academy of Marketing Science
Volume	32
Issue number	3
DOIs	https://doi.org/10.1177/0092070304263341
Publication status	Published - 2004

Research programs

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AU - Lemon, Katherine N

AU - Verhoef, PC

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