The theoretical underpinnings of customer asset management: a framework and popositions for future research

RN Bolton, KN Lemo, PC Verhoef

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Number of pages	62
Edition	ERIM Report Series Research in Management 2002 80-MKT
Publication status	Published - 2002

Series	ERIM Report Series Research in Management 2002
Volume	80-MKT

Cite this

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title = "The theoretical underpinnings of customer asset management: a framework and popositions for future research",

author = "RN Bolton and KN Lemo and PC Verhoef",

year = "2002",

language = "Undefined/Unknown",

series = "ERIM Report Series Research in Management 2002",

edition = "ERIM Report Series Research in Management 2002 80-MKT",

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TY - BOOK

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AU - Lemo, KN

AU - Verhoef, PC

PY - 2002

Y1 - 2002

M3 - Report

T3 - ERIM Report Series Research in Management 2002

BT - The theoretical underpinnings of customer asset management: a framework and popositions for future research

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