The theoretical underpinnings of customer asset management: a framework and popositions for future research

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Number of pages	62
Edition	ERIM Report Series Research in Management 2002 80-MKT
Publication status	Published - 2002

Series	ERIM Report Series Research in Management
Volume	80-MKT

Research programs

@book{2a16365d529e4f1f807cd8d31e4ca32b,

title = "The theoretical underpinnings of customer asset management: a framework and popositions for future research",

author = "RN Bolton and KN Lemo and PC Verhoef",

year = "2002",

language = "Undefined/Unknown",

series = "ERIM Report Series Research in Management",

edition = "ERIM Report Series Research in Management 2002 80-MKT",

}