The theoretical underpinnings of customer asset management: a framework and propositions for future research

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509 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	271-292
Number of pages	22
Journal	Journal of the Academy of Marketing Science
Volume	32
Issue number	3
DOIs	https://doi.org/10.1177/0092070304263341
Publication status	Published - 2004

Research programs

@article{2065f88e75a24557943c6c8e37098afc,

title = "The theoretical underpinnings of customer asset management: a framework and propositions for future research",

author = "RN Bolton and Lemon, \{Katherine N\} and PC Verhoef",

year = "2004",

doi = "10.1177/0092070304263341",

language = "Undefined/Unknown",

volume = "32",

pages = "271--292",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer New York",

number = "3",

}

TY - JOUR

T1 - The theoretical underpinnings of customer asset management: a framework and propositions for future research

AU - Bolton, RN

AU - Lemon, Katherine N

AU - Verhoef, PC

PY - 2004

Y1 - 2004

U2 - 10.1177/0092070304263341

DO - 10.1177/0092070304263341

M3 - Article

SN - 0092-0703

VL - 32

SP - 271

EP - 292

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 3

ER -