The use of corporate branding as a strategy tool

Rita Järventie-Thesleff, Sven-Ove Horst

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original languageEnglish
Title of host publicationSMS 38th Annual Conference
Place of PublicationParis
Publication statusPublished - Sept 2018

Research programs

  • ESHCC M&C

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