| Original language | English |
|---|---|
| Title of host publication | SMS 38th Annual Conference |
| Place of Publication | Paris |
| Publication status | Published - Sept 2018 |
Research programs
- ESHCC M&C
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
The use of corporate branding as a strategy tool
- Rita Järventie-Thesleff
- , Sven-Ove Horst
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review