The use of podcast in disseminating agricultural technology innovation: A SWOT analysis

Tika Tresnawati; Dani  Medionovianto; Hatyanta Nuha  Pradhipta

doi:10.1051/e3sconf/202130603006

The use of podcast in disseminating agricultural technology innovation: A SWOT analysis

Tika Tresnawati^*, Dani Medionovianto, Hatyanta Nuha Pradhipta

^*Corresponding author for this work

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

2 Citations (Scopus)

Abstract

Downloadable audio files called podcasts have become popular within many areas of communication. Agricultural technology and innovation disseminators may wish to deliver their work to a larger audience but may not know how. The present study aims to explore the use of podcast series as a media for disseminating agricultural technology innovation and demonstrate the sustainability, and acceptance level of this dissemination platform. The agricultural technology innovation produced by Indonesian Agency for Agricultural Research and Development (IAARD), Ministry of Agriculture were used as an input in creating a weekly series of agricultural and technology review podcasts. Based on the analysis of the SWOT approach, the right strategy in developing podcasts in the future is a weakness and opportunity strategy, where podcasts are a new thing that has several weaknesses as well as opportunities to be developed.

Original language	English
Title of host publication	E3S Web of Conferences 306
Number of pages	13
Volume	306
Edition	03006
DOIs	https://doi.org/10.1051/e3sconf/202130603006
Publication status	Published - 24 Sept 2021
Externally published	Yes

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title = "The use of podcast in disseminating agricultural technology innovation: A SWOT analysis",

abstract = "Downloadable audio files called podcasts have become popular within many areas of communication. Agricultural technology and innovation disseminators may wish to deliver their work to a larger audience but may not know how. The present study aims to explore the use of podcast series as a media for disseminating agricultural technology innovation and demonstrate the sustainability, and acceptance level of this dissemination platform. The agricultural technology innovation produced by Indonesian Agency for Agricultural Research and Development (IAARD), Ministry of Agriculture were used as an input in creating a weekly series of agricultural and technology review podcasts. Based on the analysis of the SWOT approach, the right strategy in developing podcasts in the future is a weakness and opportunity strategy, where podcasts are a new thing that has several weaknesses as well as opportunities to be developed.",

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AU - Medionovianto, Dani

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AB - Downloadable audio files called podcasts have become popular within many areas of communication. Agricultural technology and innovation disseminators may wish to deliver their work to a larger audience but may not know how. The present study aims to explore the use of podcast series as a media for disseminating agricultural technology innovation and demonstrate the sustainability, and acceptance level of this dissemination platform. The agricultural technology innovation produced by Indonesian Agency for Agricultural Research and Development (IAARD), Ministry of Agriculture were used as an input in creating a weekly series of agricultural and technology review podcasts. Based on the analysis of the SWOT approach, the right strategy in developing podcasts in the future is a weakness and opportunity strategy, where podcasts are a new thing that has several weaknesses as well as opportunities to be developed.

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The use of podcast in disseminating agricultural technology innovation: A SWOT analysis

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