| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 1749-1758 |
| Number of pages | 10 |
| Journal | Proceedings EMAC Conference |
| Publication status | Published - 1997 |
Research programs
- ESE - MKT
The use of the lifetime value for relationship building
JC Hoekstra, KRE Huizingh
Research output: Contribution to journal › Article › Academic