| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 1749-1758 |
| Number of pages | 10 |
| Journal | Proceedings EMAC Conference |
| Publication status | Published - 1997 |
Research programs
- ESE - MKT
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The use of the lifetime value for relationship building
- JC Hoekstra
- , KRE Huizingh
Research output: Contribution to journal › Article › Academic