The value of online product buzz in sales forecasting

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original language	English
Title of host publication	ICIS: International Conference on Information Systems
Place of Publication	St. Louis
Publisher	Association for Information Systems
ISBN (Print)	9780615418988
Publication status	Published - 2010

Research programs

@inproceedings{f6117a20c7d944579041a8031173af56,

title = "The value of online product buzz in sales forecasting",

author = "\{van der Reijden\}, Peter and Otto Koppius",

year = "2010",

language = "English",

isbn = "9780615418988",

booktitle = "ICIS: International Conference on Information Systems",

publisher = "Association for Information Systems",

address = "United States",

}