The VisCAP advertising presenter model: an experimental test

JR (John) Rossiter, Ale Smidts, M Mcomish

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages38
EditionManagement Report Series 270
Publication statusPublished - 1996

Publication series

SeriesManagement Report Series
Volume270

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