The "who?", "how?", and "why?" of word of mouth

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original language	English
Title of host publication	The La Londe seminar - 32nd International Research Seminar in Marketing
Editors	C.P. Haugtvedt, D. Merunka, L. Warlop
Pages	312-322
Number of pages	11
Publication status	Published - 2005

Research programs

@inproceedings{5ef5b7de70c744f19634f2342e3af82a,

title = "The {"}who?{"}, {"}how?{"}, and {"}why?{"} of word of mouth",

author = "PWJ Verlegh and Ale Smidts and Mirjam Tuk",

year = "2005",

language = "English",

pages = "312--322",

editor = "C.P. Haugtvedt and D. Merunka and L. Warlop",

booktitle = "The La Londe seminar - 32nd International Research Seminar in Marketing",

}