There is no need for more than one definition of direct marketing

JC Hoekstra, JMC Schijns

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Number of pages13
EditionMETEOR Research Memorandum RM/96/001
Publication statusPublished - 1996

Publication series

SeriesMETEOR Research Memorandum
VolumeRM/96/001

Research programs

  • ESE - MKT

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