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They Not like Us: Cultural Aggregation and Ambiguous Meaning-Making in Internet Culture

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Abstract

In 2024, rappers Kendrick Lamar and Drake took music, popular culture, and even politics by storm with an escalating series of diss tracks (Coscarelli), the latest chapter in a long-simmering rivalry dating back to 2014. Feuds have long defined rap, with diss tracks forming a distinct sub-style (Baker). The most infamous precedent comes from the 1990s, when American rappers from the East Coast and West Coast clashed (lyrically, symbolically, even physically) over artistic authenticity, territorial claims, and personal vendettas.

The Kendrick–Drake feud, however, was not just another iteration of this tradition. [...]
Original languageEnglish
JournalMedia/Culture : a Journal of media and culture
Volume28
Issue number3
DOIs
Publication statusPublished - 2025

Bibliographical note

Copyright (c) 2025 Guilherme Giolo, Daniel Trottier, Simone Driessen

Research programs

  • ESHCC A&CS

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