| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 62-71 |
| Number of pages | 10 |
| Journal | Canadian Journal of Marketing Research |
| Volume | 20 |
| Publication status | Published - 2002 |
Research programs
- ESE - MKT
Time series models for advertising tracking data
M Vriens, M Grigsby, Philip Hans Franses
Research output: Contribution to journal › Article › Academic