To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts

J Johnson, GJ Tellis, EH Ip

Research output: Contribution to journalArticleAcademicpeer-review

29 Citations (Scopus)
Original languageEnglish
Pages (from-to)361-373
Number of pages13
JournalJournal of Retailing
Volume89
Issue number4
DOIs
Publication statusPublished - 2013

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