To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts

J Johnson, GJ Tellis, EH Ip

Research output: Contribution to journal › Article › Academic › peer-review

29 Citations (Scopus)

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@article{6aa456e5d9184eef91d07df70134503b,

title = "To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts",

author = "J Johnson and GJ Tellis and EH Ip",

year = "2013",

doi = "10.1016/j.jretai.2013.08.002",

language = "English",

volume = "89",

pages = "361--373",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier BV",

number = "4",

}