Towards a Further Understanding of the Antecedents of Retailer New Product Adoption

Yvonne van Everdingen, LM Sloot, E van Nierop, PC Verhoef

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@article{529eb98085534e0fba685a05e68baa0b,

title = "Towards a Further Understanding of the Antecedents of Retailer New Product Adoption",

author = "{van Everdingen}, Yvonne and LM Sloot and {van Nierop}, E and PC Verhoef",

year = "2011",

doi = "10.1016/j.jretai.2011.09.003",

language = "English",

volume = "87",

pages = "579--597",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier",

number = "4",

}

TY - JOUR

T1 - Towards a Further Understanding of the Antecedents of Retailer New Product Adoption

AU - van Everdingen, Yvonne

AU - Sloot, LM

AU - van Nierop, E

AU - Verhoef, PC

PY - 2011

Y1 - 2011

U2 - 10.1016/j.jretai.2011.09.003

DO - 10.1016/j.jretai.2011.09.003

M3 - Article

SN - 0022-4359

VL - 87

SP - 579

EP - 597

JO - Journal of Retailing

JF - Journal of Retailing

IS - 4

ER -