Towards a Further Understanding of the Antecedents of Retailer New Product Adoption

Yvonne van Everdingen, LM Sloot, E van Nierop, PC Verhoef

Research output: Contribution to journalArticleAcademicpeer-review

28 Citations (Scopus)
Original languageEnglish
Pages (from-to)579-597
Number of pages19
JournalJournal of Retailing
Volume87
Issue number4
DOIs
Publication statusPublished - 2011

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