Towards Spreadable Entertainment-Education: How Transmedia Storytelling and Social Influencers Contribute to Effective Health Interventions

Roel Lutkenhaus; Jeroen Jansz; Martine Bouman

Towards Spreadable Entertainment-Education: How Transmedia Storytelling and Social Influencers Contribute to Effective Health Interventions

Roel Lutkenhaus, Jeroen Jansz, Martine Bouman

Department of Media and Communication

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 27 May 2018
Event	ICA's 68th Annual Conference 2018 - Prague, Czech Republic Duration: 27 May 2018 → …

Conference

Conference	ICA's 68th Annual Conference 2018
City	Prague, Czech Republic
Period	27/05/18 → …

Research programs

ESHCC M&C

Cite this

@conference{2f293c563bbc44cda51c0543b6619383,

title = "Towards Spreadable Entertainment-Education: How Transmedia Storytelling and Social Influencers Contribute to Effective Health Interventions",

author = "Roel Lutkenhaus and Jeroen Jansz and Martine Bouman",

year = "2018",

month = may,

day = "27",

language = "English",

note = "ICA's 68th Annual Conference 2018 ; Conference date: 27-05-2018",

}