Towards Spreadable Entertainment-Education: How Transmedia Storytelling and Social Influencers Contribute to Effective Health Interventions

Roel Lutkenhaus, Jeroen Jansz, Martine Bouman

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 27 May 2018
EventICA's 68th Annual Conference 2018 - Prague, Czech Republic
Duration: 27 May 2018 → …


ConferenceICA's 68th Annual Conference 2018
CityPrague, Czech Republic
Period27/05/18 → …

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