Trekksoft: Sell direct everywhere

Willem Hulsink, Melanie Frick, Federico Lovison, Pamela Tschirky

Research output: Memorandum/expositionTeaching caseAcademic

Abstract

TrekkSoft, a Swiss company that offers an integrated software solution for online bookings in the tour and adventure segment, aspires to become a dominant player worldwide. With the second financing round approaching, TrekkSoft has to expand internationally fast to satisfy investors’ high-growth expectations. The question is whether to first enter Mexico or Australia.
Original languageEnglish
Number of pages15
Project No.815-010-1
DOIs
Publication statusPublished - 2015

Publication series

SeriesRSM Case Development Centre
Number815-010-1

Series

  • RSM Case Development Centre

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