Trekksoft: Sell direct everywhere

M Frick, F Lovison, P Tschirky, Willem Hulsink

Research output: Memorandum/expositionTeaching caseProfessional


TrekkSoft, a Swiss company that offers an integrated software solution for online bookings in the tour and adventure segment, aspires to become a dominant player worldwide. With the second financing round approaching, TrekkSoft has to expand internationally fast to satisfy investors’ high-growth expectations. The question is whether to first enter Mexico or Australia.
Original languageEnglish
Publication statusPublished - 2015


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