Trekksoft: Sell direct everywhere

M Frick; F Lovison; P Tschirky; Willem Hulsink

doi:10.4135/9781526427618

Trekksoft: Sell direct everywhere

M Frick, F Lovison, P Tschirky, Willem Hulsink

Department of Strategic Management and Entrepreneurship

Research output: Memorandum/exposition › Teaching case › Professional

Abstract

TrekkSoft, a Swiss company that offers an integrated software solution for online bookings in the tour and adventure segment, aspires to become a dominant player worldwide. With the second financing round approaching, TrekkSoft has to expand internationally fast to satisfy investors’ high-growth expectations. The question is whether to first enter Mexico or Australia.

Original language	English
DOIs	https://doi.org/10.4135/9781526427618
Publication status	Published - 2015

Access to Document

10.4135/9781526427618

http://hdl.handle.net/1765/77524

Cite this

@misc{996a963d2e7343c296b8fa3c8031d345,

title = "Trekksoft: Sell direct everywhere",

abstract = "TrekkSoft, a Swiss company that offers an integrated software solution for online bookings in the tour and adventure segment, aspires to become a dominant player worldwide. With the second financing round approaching, TrekkSoft has to expand internationally fast to satisfy investors{\textquoteright} high-growth expectations. The question is whether to first enter Mexico or Australia.",

author = "M Frick and F Lovison and P Tschirky and Willem Hulsink",

year = "2015",

doi = "10.4135/9781526427618",

language = "English",

}

TY - GEN

T1 - Trekksoft: Sell direct everywhere

AU - Frick, M

AU - Lovison, F

AU - Tschirky, P

AU - Hulsink, Willem

PY - 2015

Y1 - 2015

N2 - TrekkSoft, a Swiss company that offers an integrated software solution for online bookings in the tour and adventure segment, aspires to become a dominant player worldwide. With the second financing round approaching, TrekkSoft has to expand internationally fast to satisfy investors’ high-growth expectations. The question is whether to first enter Mexico or Australia.

AB - TrekkSoft, a Swiss company that offers an integrated software solution for online bookings in the tour and adventure segment, aspires to become a dominant player worldwide. With the second financing round approaching, TrekkSoft has to expand internationally fast to satisfy investors’ high-growth expectations. The question is whether to first enter Mexico or Australia.

U2 - 10.4135/9781526427618

DO - 10.4135/9781526427618

M3 - Teaching case

ER -

Trekksoft: Sell direct everywhere

Abstract

Access to Document

Fingerprint

Cite this