Trekksoft: Sell direct everywhere

Willem Hulsink; Melanie Frick; Federico Lovison; Pamela Tschirky

doi:10.4135/9781526427618

Trekksoft: Sell direct everywhere

Willem Hulsink
, Melanie Frick
, Federico Lovison
, Pamela Tschirky

Department of Strategic Management and Entrepreneurship

Rotterdam School of Management

Research output: Memorandum/exposition › Teaching case › Academic

Abstract

TrekkSoft, a Swiss company that offers an integrated software solution for online bookings in the tour and adventure segment, aspires to become a dominant player worldwide. With the second financing round approaching, TrekkSoft has to expand internationally fast to satisfy investors’ high-growth expectations. The question is whether to first enter Mexico or Australia.

Original language	English
Number of pages	15
Project No.	815-010-1
DOIs	https://doi.org/10.4135/9781526427618
Publication status	Published - 2015

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Series	RSM Case Development Centre
Number	815-010-1

Series

RSM Case Development Centre

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10.4135/9781526427618

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AB - TrekkSoft, a Swiss company that offers an integrated software solution for online bookings in the tour and adventure segment, aspires to become a dominant player worldwide. With the second financing round approaching, TrekkSoft has to expand internationally fast to satisfy investors’ high-growth expectations. The question is whether to first enter Mexico or Australia.

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Trekksoft: Sell direct everywhere

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