| Original language | English |
|---|---|
| Title of host publication | Small businesses, Big ideas. Global case studies in strategy, marketing and entrepreneurship |
| Place of Publication | San Diego CA |
| Pages | 169-182 |
| Number of pages | 14 |
| Publication status | Published - 2016 |
True fruits
LM Carvalho, M Kunz,, A Laker, Willem Hulsink
Research output: Chapter/Conference proceeding › Chapter › Academic