Trust In Electronic Channels: The Impact Of Electronic Commerce Assurance On Consumers' Purchasing Likelihood And Risk Perceptions

AH Gold, E Christiaanse, P Wallage

Research output: Contribution to journal › Article › Academic

Original languageUndefined/Unknown
Pages (from-to)46-67
Number of pages22
JournalE-Service Journal
Volume2
Issue number2
Publication statusPublished - 2003
Externally publishedYes

Research programs

  • RSM F&A

Cite this