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Trust In Electronic Channels: The Impact Of Electronic Commerce Assurance On Consumers' Purchasing Likelihood And Risk Perceptions

  • AH Gold
  • , E Christiaanse
  • , P Wallage
  • External organisation

Research output: Contribution to journal › Article › Academic

Original languageUndefined/Unknown
Pages (from-to)46-67
Number of pages22
JournalE-Service Journal
Volume2
Issue number2
Publication statusPublished - 2003
Externally publishedYes

Research programs

  • RSM F&A

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