Turning shoppers into sellers: Two experimental studies on member-get-member campaigns

PWJ Verlegh, KA Peters, AThH Pruyn

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)364-365
Number of pages1
JournalAdvances in Consumer Research
Volume30
Issue number1
Publication statusPublished - 2003

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