| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 364-365 |
| Number of pages | 1 |
| Journal | Advances in Consumer Research |
| Volume | 30 |
| Issue number | 1 |
| Publication status | Published - 2003 |
Research programs
- RSM MKT
Turning shoppers into sellers: Two experimental studies on member-get-member campaigns
PWJ Verlegh, KA Peters, AThH Pruyn
Research output: Contribution to journal › Article › Academic › peer-review