Many firms still fail to adapt to market changes. Reasons for this include managers' limited understanding of the role of specific market knowledge sources in sensing threats compared to sensing opportunities. This article addresses how different types of market knowledge sourcings affect sensing of threats in comparison to the sensing of opportunities. Furthermore, we link these relationships with revenue growth. We use survey data from top managers at 483 firms to test hypotheses and complement it with objective revenue growth data. We reveal that the type of knowledge sourcing influences the strategic interpretation of information about market changes.
|Publication status||Published - 2021|
|Event||81st Annual Meeting of the Academy of Management 2021: Bringing the Manager Back in Management, AoM 2021 - Virtual, Online|
Duration: 29 Jul 2021 → 4 Aug 2021
|Conference||81st Annual Meeting of the Academy of Management 2021: Bringing the Manager Back in Management, AoM 2021|
|Period||29/07/21 → 4/08/21|
Bibliographical notePublisher Copyright:
© AoM 2021.All right reserved.