Two Sides of the Sensing Capability

Herbert Endres, Gerrit H. van Bruggen

Research output: Contribution to conferencePaperAcademic

Abstract

Many firms still fail to adapt to market changes. Reasons for this include managers' limited understanding of the role of specific market knowledge sources in sensing threats compared to sensing opportunities. This article addresses how different types of market knowledge sourcings affect sensing of threats in comparison to the sensing of opportunities. Furthermore, we link these relationships with revenue growth. We use survey data from top managers at 483 firms to test hypotheses and complement it with objective revenue growth data. We reveal that the type of knowledge sourcing influences the strategic interpretation of information about market changes.

Original languageEnglish
DOIs
Publication statusPublished - 2021
Event81st Annual Meeting of the Academy of Management 2021: Bringing the Manager Back in Management, AoM 2021 - Virtual, Online
Duration: 29 Jul 20214 Aug 2021

Conference

Conference81st Annual Meeting of the Academy of Management 2021: Bringing the Manager Back in Management, AoM 2021
CityVirtual, Online
Period29/07/214/08/21

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