Understanding and managing international growth of new products

Research output: Contribution to journal › Article › Academic › peer-review

135 Citations (Scopus)

Original language	English
Pages (from-to)	421-438
Number of pages	18
Journal	International Journal of Research in Marketing
Volume	21
Issue number	4
DOIs	https://doi.org/10.1016/j.ijresmar.2004.07.001
Publication status	Published - 2004

Research programs

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title = "Understanding and managing international growth of new products",

author = "Stefan Stremersch and GJ Tellis",

year = "2004",

doi = "10.1016/j.ijresmar.2004.07.001",

language = "English",

volume = "21",

pages = "421--438",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

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TY - JOUR

T1 - Understanding and managing international growth of new products

AU - Stremersch, Stefan

AU - Tellis, GJ

PY - 2004

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DO - 10.1016/j.ijresmar.2004.07.001

M3 - Article

SN - 0167-8116

VL - 21

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EP - 438

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

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