Understanding B2B Buyer Behavior in Multi-channel Markets: How Posted Price Channel Affect Buyers Strategic Behavior in Auctions

Huong Truong, Alok Gupta, Wolf Ketter, Eric van Heck

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationInternational Conference on Information Systems (ICIS)
Place of PublicationMunich, Germany
Publication statusPublished - 2019

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