Understanding brand and dealer retention in the new car market: The moderating role of brand tier

PC Verhoef, F (Fred) Langerak, Bas Donkers

Research output: Contribution to journalArticleAcademicpeer-review

116 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)97-113
Number of pages17
JournalJournal of Retailing
Volume83
Issue number1
DOIs
Publication statusPublished - 2007

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