Understanding brand and dealer retention in the new car market: The moderating role of brand tier

PC Verhoef, F (Fred) Langerak, Bas Donkers

Research output: Contribution to journal › Article › Academic › peer-review

131 Citations (Scopus)

Research programs

@article{40d003eff1ad4884b8c33e280cea51c8,

title = "Understanding brand and dealer retention in the new car market: The moderating role of brand tier",

author = "PC Verhoef and Langerak, {F (Fred)} and Bas Donkers",

year = "2007",

doi = "10.1016/j.jretai.2006.10.007",

language = "Undefined/Unknown",

volume = "83",

pages = "97--113",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier",

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}

TY - JOUR

T1 - Understanding brand and dealer retention in the new car market: The moderating role of brand tier

AU - Verhoef, PC

AU - Langerak, F (Fred)

AU - Donkers, Bas

PY - 2007

Y1 - 2007

U2 - 10.1016/j.jretai.2006.10.007

DO - 10.1016/j.jretai.2006.10.007

M3 - Article

SN - 0022-4359

VL - 83

SP - 97

EP - 113

JO - Journal of Retailing

JF - Journal of Retailing

IS - 1

ER -