Understanding brand and dealer retention in the new car market: The moderating role of brand tier

PC Verhoef, F (Fred) Langerak, Bas Donkers

Research output: Contribution to journalArticleAcademicpeer-review

124 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)97-113
Number of pages17
JournalJournal of Retailing
Issue number1
Publication statusPublished - 2007

Research programs

  • ESE - MKT

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