Understanding Information Privacy Concerns in Social Advertising: An Eye Tracking Study

Research output: Contribution to conferenceAbstractAcademic

Original languageEnglish
Publication statusPublished - 18 Jun 2015
Event37th ISMS Marketing Science Conference -
Duration: 18 Jun 201520 Jun 2015

Conference

Conference37th ISMS Marketing Science Conference
Period18/06/1520/06/15

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