Understanding Information Privacy Concerns in Social Advertising: An Eye Tracking Study

Research output: Contribution to conference › Conference contribution › Academic

Original language	English
Publication status	Published - 18 Jun 2015
Event	37th ISMS Marketing Science Conference - Duration: 18 Jun 2015 → 20 Jun 2015

Conference	37th ISMS Marketing Science Conference
Period	18/06/15 → 20/06/15

Research programs

@conference{5c1295852da34930bbe4732bebf56070,

title = "Understanding Information Privacy Concerns in Social Advertising: An Eye Tracking Study",

author = "Thomas Frick and Ting Li",

year = "2015",

month = jun,

day = "18",

language = "English",

note = "37th ISMS Marketing Science Conference ; Conference date: 18-06-2015 Through 20-06-2015",

}