Understanding Internet advertising

C Loebbecke, P Powell

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationInternational Conference on Information Systems 1997 (ICIS'97)
Editors? redacteur?
Place of Publicationplaats?
Pagespag?-pag?
Publication statusPublished - 1997

Bibliographical note

December 1997

Research programs

  • RSM LIS

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