Understanding new product strategy: a meta analysis

LH Pattikawa, E Verwaal, Harry Commandeur

Research output: Contribution to conferenceConference contributionAcademic

Original languageUndefined/Unknown
Publication statusPublished - 1 Feb 2002
EventAMA Winter Conference -
Duration: 1 Feb 2002 → …

Conference

ConferenceAMA Winter Conference
Period1/02/02 → …

Cite this