Understanding the dynamics of customer experiences throughout extended service processes

AThH Pruyn, Ale Smidts, LJ van Dijke

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationPapere presented at: 28th EMAC Conference, Berlin, 11-14 may 1999 - TRACK: Marketing and Competition in the Information Age
EditorsL. Hildebrandt, D. Annacker, D. Klapper
Place of PublicationBerlin, Germany
Number of pages6
Publication statusPublished - 1999

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