Original language | Undefined/Unknown |
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Title of host publication | Papere presented at: 28th EMAC Conference, Berlin, 11-14 may 1999 - TRACK: Marketing and Competition in the Information Age |
Editors | L. Hildebrandt, D. Annacker, D. Klapper |
Place of Publication | Berlin, Germany |
Pages | 1-6 |
Number of pages | 6 |
Publication status | Published - 1999 |
Understanding the dynamics of customer experiences throughout extended service processes
AThH Pruyn, Ale Smidts, LJ van Dijke
Research output: Chapter/Conference proceeding › Chapter › Academic