Understanding the dynamics of customer experiences throughout extended service processes

AThH Pruyn, Ale Smidts, LJ van Dijke

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing and Competition in the Information Age. Proceedings of the 28th EMAC Conference
EditorsL. Hildebrandt, D. Annacker, D. Klapper
Place of PublicationBerlin
Number of pages1
Publication statusPublished - 1999

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