Understanding the effect of customer relationship management efforts on consumer retention and customer share development

PC Verhoef

Research output: Contribution to journal › Article › Academic › peer-review

934 Citations (Scopus)

Research programs

@article{401239048b22452c9e2c05a975316a23,

title = "Understanding the effect of customer relationship management efforts on consumer retention and customer share development",

author = "PC Verhoef",

year = "2003",

doi = "10.1509/jmkg.67.4.30.18685",

language = "Undefined/Unknown",

volume = "67",

pages = "30--45",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "4",

}