Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 30-45 |
Number of pages | 16 |
Journal | Journal of Marketing |
Volume | 67 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2003 |
Understanding the effect of customer relationship management efforts on consumer retention and customer share development
PC Verhoef
Research output: Contribution to journal › Article › Academic › peer-review
873
Citations
(Scopus)