Understanding the effect of customer relationship management efforts on consumer retention and customer share development

PC Verhoef

Research output: Contribution to journalArticleAcademicpeer-review

803 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)30-45
Number of pages16
JournalJournal of Marketing
Volume67
Issue number4
DOIs
Publication statusPublished - 2003

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