| Original language | Undefined/Unknown |
|---|---|
| Number of pages | 28 |
| Edition | Management Report Series 213 |
| Publication status | Published - 1995 |
| Externally published | Yes |
Publication series
| Series | Management Report Series |
|---|---|
| Volume | 213 |
Unravelling Brand Value: Conceptual Model of Consumer- and Producer-based Brand Value
HJ Riezebos
Research output: Book/Report/Inaugural speech/Farewell speech › Report › Professional