Unveiling the relationship between the transaction timing, spending and dropout behavior of customers

N Glady, Aurelie Lemmens, C Croux

Research output: Contribution to journalArticleAcademicpeer-review

12 Citations (Scopus)
Original languageEnglish
Pages (from-to)78-93
Number of pages16
JournalInternational Journal of Research in Marketing
Issue number1
Publication statusPublished - 2015
Externally publishedYes

Research programs

  • ESE - MKT

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