Unveiling the relationship between the transaction timing, spending and dropout behavior of customers

Research output: Contribution to journal › Article › Academic › peer-review

15 Citations (Scopus)

Original language	English
Pages (from-to)	78-93
Number of pages	16
Journal	International Journal of Research in Marketing
Volume	32
Issue number	1
DOIs	https://doi.org/10.1016/j.ijresmar.2014.09.005
Publication status	Published - 2015
Externally published	Yes

Research programs

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title = "Unveiling the relationship between the transaction timing, spending and dropout behavior of customers",

author = "N Glady and Aurelie Lemmens and C Croux",

year = "2015",

doi = "10.1016/j.ijresmar.2014.09.005",

language = "English",

volume = "32",

pages = "78--93",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

number = "1",

}

TY - JOUR

T1 - Unveiling the relationship between the transaction timing, spending and dropout behavior of customers

AU - Glady, N

AU - Lemmens, Aurelie

AU - Croux, C

PY - 2015

Y1 - 2015

U2 - 10.1016/j.ijresmar.2014.09.005

DO - 10.1016/j.ijresmar.2014.09.005

M3 - Article

SN - 0167-8116

VL - 32

SP - 78

EP - 93

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 1

ER -