US behavioural consumer research

This chapter provides a review of empirical US literature on behavioural research with a view to consumer law. It focuses on positive rather than normative developments. Disputed as the concept of ‘nudging’ and the ethics of behavioural interventions to some extent still are, the US policy-maker has been implementing behavioural findings into law- and policy-making. Therefore, this chapter also includes recent empirical research that addresses open challenges when it comes to such implementation efforts. It concludes with suggestions for future research.