Using metaphors to influence organization members'view of the own organization: simulating the dynamics of the animal metaphor

R Smit, H Muijen, J Rekom

Research output: Chapter/Conference proceedingChapterProfessional

Original languageUndefined/Unknown
Title of host publicationPresentatie gehouden op het EGOS Congres, Lyon, France, July 5-8, 2001
Place of PublicationLyon, France
Publication statusPublished - 2001

Research programs

  • RSM MKT

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