Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society

J E Burroughs, L N Chaplin, M Pandelaere, M Norton, N Ordabayeva, A Gunz, L Dinauer

Research output: Contribution to journalArticleAcademicpeer-review

50 Citations (Scopus)
Original languageEnglish
Pages (from-to)18-31
Number of pages14
JournalJournal of Public Policy and Marketing
Issue number1
Publication statusPublished - 2013

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