Using "opt out" reply cards in direct mail: optimal design, target selection, and profit implications

HR Scheer, JC Hoekstra, M Vriens

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Place of Publication	Groningen
Number of pages	17
Edition	Serie Report Graduate School/Research Institute Systems 95B07
Publication status	Published - 1995

Series	Serie Report Graduate School/Research Institute Systems
Volume	95B07

Research programs

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title = "Using {"}opt out{"} reply cards in direct mail: optimal design, target selection, and profit implications",

author = "HR Scheer and JC Hoekstra and M Vriens",

year = "1995",

language = "Undefined/Unknown",

series = "Serie Report Graduate School/Research Institute Systems",

edition = "Serie Report Graduate School/Research Institute Systems 95B07",

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Using "opt out" reply cards in direct mail: optimal design, target selection, and profit implications. / Scheer, HR; Hoekstra, JC; Vriens, M.
Serie Report Graduate School/Research Institute Systems 95B07 ed. Groningen, 1995. 17 p. (Serie Report Graduate School/Research Institute Systems, Vol. 95B07).

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

TY - BOOK

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AU - Hoekstra, JC

AU - Vriens, M

PY - 1995

Y1 - 1995

M3 - Report

T3 - Serie Report Graduate School/Research Institute Systems

BT - Using "opt out" reply cards in direct mail: optimal design, target selection, and profit implications

CY - Groningen

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