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Using "opt out" reply cards in direct mail: optimal design, target selection, and profit implications

  • HR Scheer
  • , JC Hoekstra
  • , M Vriens

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Place of PublicationGroningen
Number of pages17
EditionSerie Report Graduate School/Research Institute Systems 95B07
Publication statusPublished - 1995

Publication series

SeriesSerie Report Graduate School/Research Institute Systems
Volume95B07

Research programs

  • ESE - MKT

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