Using scent to lift customers' moods

MAAM Leenders, Ale Smidts, A El Haji

Research output: Contribution to journalArticleProfessional

1 Downloads (Pure)
Original languageEnglish
Pages (from-to)17-19
Number of pages3
JournalRSM Discovery - Management Knowledge
Volume27
Issue number3
Publication statusPublished - 2016

Research programs

  • RSM MKT

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